# Staffing, Ownership & Advisory Structure
## Design Principles
Woman-owned, woman-led operating company
Clear separation of control, execution, and advisory input
Founders focused on leverage, not daily operations
One accountable on-site lead for land + production
Aggressive profit sharing after fixed obligations
Long-term alignment with land health, quality, and community
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## Ownership & Control (Operating Company)
Entity: Manager-managed LLC (food production & sales)
Manager: Eva (sole manager; full operational authority)
Voting ownership: Eva holds ≥51% voting interest
Economic ownership:
Eva: majority interest
Spencer: non-voting economic interest (directly or via family trust)
Land ownership: Held separately via revocable trust or land-holding LLC; operating company leases or licenses use
This structure preserves woman-owned eligibility while maintaining shared household economics.
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## Core Leadership
### Eva — Founder & Managing Director (On-Site)
Commitment: ≥10 hrs/week (≈520 hrs/year)
Role type: Executive leadership, non-physical
Bio highlights
B.S. Mechanical Engineering, UC Berkeley
Professional experience in bio-automation and instrumentation
Former roles at Broad Institute of MIT and Pacific Biosciences
Active in sustainability-focused philanthropy and angel investment
Responsibilities
Business leadership and prioritization
Brand, marketing, and storytelling
Partner development (retail, hospitality, collaborators)
Grant strategy, applications, and reporting
Financial oversight and pricing discipline
Hiring, evaluation, and coordination of staff
Community engagement and education
Physical constraints
No heavy lifting, repetitive strain, or production labor
Light-duty tasks only (e.g., hand potting, visual QA, hosting)
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### Spencer — Advisor (Strategy, Partnerships & R&D)
Commitment: ~75–120 hrs/year
Role type: Advisory, non-operational
Bio highlights
B.S. Mechanical Engineering, UC Berkeley
S.M. Mechanical Engineering, MIT
Full-time software engineer at Meta
Background in systems design, automation, and scaled platforms
Active in sustainability-aligned philanthropy and angel investing
Responsibilities
Long-range strategy and business design
Key partnerships and external relationships
Product R&D and concept development
Systems, automation, and equipment strategy
Capital allocation and ROI analysis
Not involved in
Daily operations
Staff supervision
Production or harvest labor
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## Operations Execution
### Permaculture & Operations Lead (Full-Time - Key Hire)
Commitment: ~40 hrs/week (≈2,000 hrs/year)
Responsibilities
Orchard health, soil systems, irrigation, and planting plans
Harvest planning and execution
Day-to-day processing operations (slicing, frying, drying, freezing)
Equipment operation, cleaning, and basic maintenance
Inventory management and quality control
Training and supervision of supplemental labor
Operational feedback loop with Eva
This role owns day-to-day reality across land and production.
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### Supplemental Paid Labor
Commitment: ~200–300 hrs/year
Role: Physical assistance during harvest and processing peaks
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### Community / Educational Participation (Optional)
Commitment: ~40–80 hrs/year
Role: Supervised, non-critical (workshops, demos, community days)
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## Advisory Bench
Advisors provide strategic guidance, domain expertise, and network access. None have operational authority.
Raman Frey
Founder of Good People Dinners; co-founder of Samovar Tea
Proprietor of Camp Ernest
Deep expertise in top-tier dining experiences, hospitality, and chef networks
Advises on premium food positioning, experiential brand design, and culinary partnerships
Tobias Koehler
Director of the National Tropical Botanical Garden (NTBG)
Background in sustainability, conservation, and botanical institutions
Advises on long-term land stewardship and ecological credibility
Maggie Koehler
Former Hawaii State Botanist
Deep expertise in Hawaiian ecosystems, native plants, and restoration
Advises on planting strategy, ecological integrity, and regulatory context
Hannah Eckberg
Executive Director of Abundant Earth
Agricultural entrepreneur and advocate for regenerative food systems
Advises on community-scale ag models and mission-aligned growth
Paul Ahrens
Founder, CEO, and Chairman of Synthetech
Former CEO of Pellucere
Lecturer on bioreactors at Oregon State University
Long-time advisor to startups across biotech, food, and sustainability
Advises on scaling, capital discipline, and technical commercialization
Parker Weiss
Organic farming innovator
Currently with Driscoll’s
Expertise in production systems, crop innovation, and commercial agriculture
Advises on yield optimization and operational rigor
Jenny Pell
Founder of Permaculture Now!
Internationally recognized permaculture designer and educator
Advises on regenerative system design and integration
Jesse Bloom
Professional chef
Experience in high-quality, ingredient-driven cuisine
Advises on product development, flavor profiles, and chef-level standards
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## Compensation & Profit Sharing
### Base Compensation
Permaculture & Operations Lead: $55k–70k salary (experience-dependent)
Supplemental labor: hourly
### Profit Sharing (After Mortgage Interest)
After operating expenses and mortgage interest are covered, remaining profits are distributed:
40% — Permaculture & Operations Lead
30% — Founders (Eva + Spencer)
20% — Reinvestment / reserves
10% — Community / team bonuses
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## Why This Structure Works
Single accountable operator on site
Strong woman-owned positioning
Rare depth of technical, culinary, and agricultural advisory support
Founders contribute leverage without burnout
Incentives aligned with land health, quality, and long-term value